Anne-li Steutel-Maron

Hello! I appreciate you stopping by.

 

For a full look at my career experience, please visit the Resume tab.

I am a dynamic marketing and business development manager with over 13 years of experience empowering water and cleantech companies to enhance brand and product awareness, drive lead generation, and expand the sales pipeline.

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With more than 7 years in marketing strategy development for water tech, I bring a deep focus on elevating sales pipelines, product visibility, and brand recognition to accelerate the sales cycle. Currently, I lead the marketing team at Kando, working closely with the growth department. My role includes defining and executing marketing strategies, coordinating cross-departmental efforts, building brand positioning, and implementing effective product marketing strategies to meet sales targets, reduce cost per lead (CPL), and optimize qualified leads.

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Key Achievements:

• Developed a streamlined product marketing strategy, integrated a CRM system, and implemented a business development workflow, significantly shortening the sales cycle.

• Designed and delivered high-impact webinar formats, achieving lead generation targets (e.g., 281 leads from the WBE webinar, with 20 qualified leads).

• Decreased CPL while creating successful ad campaigns with an impressive average click-through rate (CTR) of 3.5%.

• Coordinated an annual event strategy, organizing a minimum of 20 events per year.

• Led successful product launches, defining clear branding and messaging strategies to strengthen market positioning.
   

Personal Interests:

Beyond work, I’m a dedicated Dutch cyclist and avid sports enthusiast, with a passion for supporting Safe Urban Infrastructure. Since 2017, I’ve lived in the U.S. with my family of four.