LATEST PROJECTS
Project | 01
Project | Marketing & Communication Strategy Kando
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Dynamic marketing manager with 7+ years of experience developing and executing marketing strategies for water tech companies. Seeking to improve product awareness, brand recognition and shorten the sales cycle for Kando.
At Kando, I developed a content & digital marketing strategy and implemented a CRM system and BD workflow to shorten the sales cycle and increase lead flow across departments while decreasing CPL.
Currently, I run the marketing department at Kando, where I am responsible for guiding our growth department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved across departments, and building awareness and positioning for our company's products, shorten the sales cycle and create a clear strategy for product marketing to achieve the set sales goals.
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Achievements:
Developed clear marketing product strategy, shorten the sales cycle, develop webinars formats, achieve lead generation targets (281 WBE webinar of which 20 QL), decreased cost per lead, and generate successful ad campaigns with an average CTR of 3.5% .
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Project | 02
Project | California Israel Cleantech Forum
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Convened under the auspices of the Israeli Economic Mission, the California- Israel Cleantech Forum brought together Californian and Israeli experts from the renewable energy, water, and cleantech ecosystems. The event facilitated the option to pre-schedule B2B meetings with 12 Israeli renewable energy/cleantech companies, meetings were to be scheduled online. In addition, an article was written on how both countries can enhance each other's technology development.
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Project | 03
Project | Israel Cyber Alliance at RSA 2018
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The Israeli Economic Mission of San Francisco hosted an Israeli Cyber delegation of over 50 companies to the RSA Conference in San Francisco.
The week included a Cyber Security Showcase, which brought together information security decision-makers from major corporations for 1x1 meetings with innovative Israeli cybersecurity companies and a national pavilion at the RSA show.
Project | 04
Project 03 | Watec Delegation
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In the run-up to the Watec Conference in Israel 2017, where I brought together a Dutch water delegation, Bilateral Youth Water Professional Challenge and the Special Envoy for International Water Affairs for the Kingdom of the Netherlands to Israel. In preparation for the event, we have prepped several articles such as 'How can we use our digital era to solve the world's water crisis ' and 'How can Israel and The Netherlands capitalize the smart water tech revolution?'. The week itself involved a youth challenge of Wetskills, several business companies visiting the Watec Conferences, guiding the Special Envoy for International Water Affairs for the Kingdom of the Netherlands and a networking event at the Dutch Embassy in Israel with the finale of Wetskills .