Anne-li Steutel-Maron

Head of Marketing

Kando
2018 - Present

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Currently, I lead Kando’s marketing department, where I’m responsible for:

• Providing guidance to the growth team by evaluating and developing marketing strategies.

• Planning and coordinating marketing efforts across departments.

• Communicating marketing plans effectively within the organization.

• Building product awareness and positioning to support sales cycle reduction and lead generation.

• Reducing Cost Per Lead (CPL) and creating a strategic approach to product marketing to meet sales goals and enhance Qualified Leads (QL).

Achievements:

• Developed a comprehensive product marketing strategy and implemented a CRM system to streamline the sales cycle.

• Established a business development workflow to support rapid sales processes.

• Designed and executed successful webinars, generating 281 leads (31 QL).

• Decreased CPL and achieved ad campaigns with a 3.5% average CTR.

• Coordinated an annual event strategy, managing a minimum of 20 events each year.

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Business Development Director

Israel Economic Mission to the Netherlands & West Coast USA
2008 - 2018

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Supported bilateral trade and investment within the Cleantech, Energy, Agriculture, Water, and Smart City sectors. Responsibilities included:

• Creating business development opportunities.

• Organizing and managing events, including business and ministerial delegations to Israel, the Netherlands, and California.

• Assisting companies in market and policy research, innovation scouting, content and business development, networking, and writing policy reports.

Achievements:

• Coordinated the RSA Conference National Pavilion and facilitated over 60 business development meetings.

• Led the Dutch Water Delegation to Israel (including the Special Water Convoy) in 2017.

• Organized the National Pavilion at the IBC Conference (2008-2017).

• Coordinated the Smart City Expo (2014-2017) and Aquatech Conference (2011-2016), securing over 20 business development meetings at each event.

• Played a key role in the "Bilateral Smart City for the Elderly Society" initiative between Israel and the Netherlands in 2015, featuring Prime Minister Mark Rutte.

 

Marketing Manager

SwimKids
2012

Managed SwimKids’ digital presence by developing a new website, creating online content, managing paid advertisement campaigns, and implementing SEO strategies. Additionally, handled all on- and offline publications.

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Housing Agent

070-Wonen
2011

Supported the sales team and guided expats in finding housing in The Hague, Voorburg, and Rotterdam. Responsibilities included:

• Real estate management.

• Managing social media and the company website.

• Acquiring rental real estate.

• Drafting contracts.